Legend has it that Emperor 乾隆, on his second trip to the south of the Yangtze River, tasted a pastry from a fruit box store in the ancient city of Shaoxing, and found the flavor so unique that he wrote the three words "老鼎丰", which means "there's always something good in the bowl", which is the origin of 老鼎丰. In 2019, 老鼎丰 came to Beijing with a hundred years of history, opening up a new vitality of the old brand. In the brand image upgrade of 老鼎丰, the balance between Chinese tradition and current young aesthetics is the focus of the overall expression. Through the brand image, we hope to make Chinese pastries commonplace in modern life, and make Chinese pastries the medium of communication for modern people. Preserve, break and combine the inherent stereotypes. Open up and discover the possibilities of the 3.0 era of Chinese confectionery and help create a Chinese confectionery brand that belongs to the present.【REPLACE ME】