Pin your Point, enjoy the moment.
Physical to mental.
Pinpoint. is a professional self-care brand. Pinpoint. specializes in targeting the golden coordinates of our skin, and applies this technology throughout the entire product series to help repair skin barrier and reconcile skin condition.
In recent China's consumption field, many new brands have flooded into the market. We have found that consumers' sensitivity to brand recognition has gradually increased, but many brands have gradually become homogeneous. At modern day's fast-pace, good moments are neglected. That is why Pinpoint. hopes to help consumers, through its products, to find their own Moment and immerse themselves in it. To convey this concept to consumers accurately, quickly, and effectively is our primary goal in the establishment of brand image.
Ideas of the branding start from the fundamental brand concept: capturing the delicate details in different moments, and transiting the sensory from physical to mental.
The Point
The visualization of the concept is worked out as a single dot. The dot is a visual metaphor of The Moment and immersion, as well as a visual symbol connecting the brand concept and consumers' emotional feelings. The visual impression of the dot is strong and it changes flexibly, providing possibilities widely for visual exploration.
The packaging design presents different series of themes through color changes and sets up a relatively open range to express a comfortable and simple feeling. The first series "Ocean" draws on the power of nature and immerses you in physical enjoyment; the second series "Rainforest" let you dive in the green and breathe freely.
